Where there is the international business， there is intercultural communication.（）
A、正確
B、錯誤
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SWOT analysis is a process where the management team identifies the internal and external factors that will affect the company's future performance. （）
SWOT analysis is a process where the management team identifies the internal and external factors that will affect the company's future performance. （）
A、正確
B、錯誤
What are included as the different types of qualitative research methods？（）
A、focus groups discussion
B、in-depth interview
C、data collection for online questionnaires
D、case study research
Brand awareness research are often conducted by companies to assess their positions in the market.（）
A、正確
B、錯誤
What is distribution research？（）
A、studies of premiums， coupons， and deals
B、Research of import and export regulations and practices.
C、examining brand preferences and brand attitude
D、Purchase behavior study
Companies should do marketing research before designing flexible marketing strategies.（）
A、正確
B、錯誤
What does the process of marketing research include？ （）
A、problem definition
B、searching for and collecting information
C、analyzing data
D、the findings and the implications
Marketing is discovering and giving consumers what they want and need， and doing this at a profit. （）
A、正確
B、錯誤
What is marketing？（）
A、marketing is discovering and giving consumers what they want and need.
B、Marketing is not only selling and advertising.
C、Marketing broadly includes services、events、 experiences、places and so on
D、Market offerings are not limited to physical products.