單項(xiàng)選擇題
The higher the willingness of customers to pay， the better a firm’s chances of obtaining high prices for the benefits offered to customers. （）
A、正確
B、錯(cuò)誤
The higher the willingness of customers to pay， the better a firm’s chances of obtaining high prices for the benefits offered to customers. （）
A、正確
B、錯(cuò)誤
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單項(xiàng)選擇題
Market segment is the structure through which a firm monetizes the value proposition that it offers customers. （）
Market segment is the structure through which a firm monetizes the value proposition that it offers customers. （）
A、正確
B、錯(cuò)誤
單項(xiàng)選擇題
A business model is a framework or recipe for making money—for creating and capturing value. （）
A business model is a framework or recipe for making money—for creating and capturing value. （）
A、正確
B、錯(cuò)誤
單項(xiàng)選擇題
The first three parts of the innovation process make up the fuzzy front end of the innovation process. （）
The first three parts of the innovation process make up the fuzzy front end of the innovation process. （）
A、正確
B、錯(cuò)誤
單項(xiàng)選擇題
Innovation is not one of the most important driving factors for the long-term success of companies. （）
Innovation is not one of the most important driving factors for the long-term success of companies. （）
A、正確
B、錯(cuò)誤
多項(xiàng)選擇題
A firm’s customer value proposition depends on （）.
A firm’s customer value proposition depends on （）.
A、its products/services and their attributes
B、its reputation/image
C、profits and monetizing strategies
D、relationships with customers
多項(xiàng)選擇題
Which ones are types of innovation？（）
Which ones are types of innovation？（）
A、Process improvement
B、Service innovation
C、Product development
D、Business Model Innovation
單項(xiàng)選擇題
Components of a business model may NOT include （）.
Components of a business model may NOT include （）.
A、growth model
B、market segment
C、Customer eating habits
D、customer value proposition
單項(xiàng)選擇題
These books are worth next to （） to them if they do not want to read.
These books are worth next to （） to them if they do not want to read.
A、Anything
B、something
C、nothing
D、everything
單項(xiàng)選擇題
If more than one item is ordered， they will be （） in separate packages.
If more than one item is ordered， they will be （） in separate packages.
A、Dispatched
B、deprived
C、discharged
D、derived
單項(xiàng)選擇題
He did not （） easily， but was willing to accept any constructive advice for a worthy cause
He did not （） easily， but was willing to accept any constructive advice for a worthy cause
A、compromise
B、approach
C、wrestle
D、communicate