There’s neither superior nor inferior characteristics of culture.()
A、正確
B、錯(cuò)誤
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What expressions concerning culture onion theory is correct?()
A、The second skin is heroes. These people can be real or imagery.
B、Values are the innermost "; skin of the onion"; and they include principles, goals, or standards ect.
C、The Outer layers of the culture onion consists of symbols such as the way people are dressed, the language they speak.
D、The third skin is rituals. Festivals, religious practices belong to this category.
Where there is the international business, there is intercultural communication.()
A、正確
B、錯(cuò)誤
SWOT analysis is a process where the management team identifies the internal and external factors that will affect the company's future performance. ()
SWOT analysis is a process where the management team identifies the internal and external factors that will affect the company's future performance. ()
A、正確
B、錯(cuò)誤
What are included as the different types of qualitative research methods?()
A、focus groups discussion
B、in-depth interview
C、data collection for online questionnaires
D、case study research
Primary data is collected specifically for the research problem under study. ()
A、正確
B、錯(cuò)誤
Brand awareness research are often conducted by companies to assess their positions in the market.()
A、正確
B、錯(cuò)誤
What is distribution research?()
A、studies of premiums, coupons, and deals
B、Research of import and export regulations and practices.
C、examining brand preferences and brand attitude
D、Purchase behavior study
Companies should do marketing research before designing flexible marketing strategies.()
A、正確
B、錯(cuò)誤
What does the process of marketing research include? ()
A、problem definition
B、searching for and collecting information
C、analyzing data
D、the findings and the implications